We start with the business behind the marketing.
HoneyQuill Agency has been helping local businesses in the Poconos get found, earn trust and grow since 2013. More than 50 local businesses, and a hands-on team that stays close to every account.
Michael Rapino started HoneyQuill in 2013 with one idea that has not changed since: great marketing starts with understanding the business behind it.
In the years since, more than 50 local businesses have trusted us with their websites, their search visibility and their reputation. Some have been with us for many years. Our team is hands-on by design, Erica among them, so the people who plan your work are the people who do it, and they know your business by name.
We measure ourselves by one thing: being the agency a Poconos business owner recommends without hesitating.
Michael Rapino
Owner, HoneyQuill Agency
Small by design, so the people who plan your marketing are the people who do it.
Erica Keisling
Design & Developer
Erica joined HoneyQuill in April 2021 as our designer. Since then she has learned the ropes of the whole agency: she builds websites, works directly with our clients and is involved in just about every part of what we do.
Outside the agency she paints and crafts jewelry, and sells her art and crafts through her side project, Mother Mischief. She lives in historic Womelsdorf, Pennsylvania, with her husband and their kitties.
Two halves of the same idea, which is also how we work.
Nothing sweet arrives quickly. Honey is what steady, patient, unglamorous work turns into. It is also what happens when a lot of small efforts, done consistently, are allowed to accumulate. That is exactly how a local business grows online, and it is why we build for the long run instead of the quarter.
A quill is a writing tool, and marketing is still mostly writing: the words on your website, the answer to a customer question, the story a business tells about itself. We take that craft seriously, because the sentence a customer reads before they call is doing more work than any tactic.
These are not slogans. They are the rules we use when a decision is difficult.
We will not sell you a channel until we understand what you are trying to grow. The plan comes first, and the tactics follow from it.
We would rather build something that keeps paying than produce a good month and a quiet year. Vanity metrics are easy to move and easy to see through.
The relationships that work best are the long ones. We would rather turn work down than take on a client we are not the right fit for.
What the numbers say beats what we assumed, every time. That means being willing to change our own minds in front of you.
You hear the bad news as quickly as the good news, in plain language, from a person who knows your account.
Thoughtful design and careful writing are not decoration. They are the reason one business gets the call and the one next to it does not.
Four steps, and you know exactly where you stand at each one.
No pressure at any stage, and no work begins until you have agreed a scope you fully understand.
A short conversation about your goals, your customers and your challenges. No pitch, just listening, so anything we suggest fits where you want to go.
Within a few days you get a tailored plan: the strategy, the deliverables, the timeline and the investment, written in language you can act on.
We walk through every detail together, answer your questions and adjust until it is right. You agree a scope you fully understand before anything begins.
We handle the setup, connect the pieces and get everything running. From there you have a partner focused on steady results.
A local startup we took from scratch, with complete brand design and a new website.
Brand and websiteStrong local search visibility in a competitive market, with steady inquiries coming in.
Top local rankingsA new website launched, and appointment requests started coming in shortly after.
More appointment requestsThe regional single point of contact for children and family services across the Pocono Mountains.
Community programsThrough these many years he has developed new websites for several of our properties, managed successful e-marketing campaigns, established e-commerce, provided technical maintenance, security, SEO, and continually maintained our online presence with outstanding results.
If your question is not here, ask us on the phone. We are happy to talk it through, and there is no pitch attached.
570-512-1165Prefer to write? Send us a message and we will come back to you the same day wherever we can.
Since 2013. In that time we have worked with more than 50 local businesses, most of them here in the Poconos.
A dedicated, hands-on team. The people who plan your work are the people who do it, which is why you always speak to someone who knows your account.
Established local service businesses, professional services firms, healthcare practices, home services contractors and nonprofits, along with small and mid sized businesses looking for long-term growth.
Great marketing starts with understanding the business behind it. We build customized strategies from your goals, your customers and your data, and we communicate openly the whole way through.
Yes. Most of our clients are here, which is why we know the market and the seasons, but we work with businesses beyond the region as well.
Four parts of one connected engine, arranged around whatever your business needs most right now.
A custom website, content, and daily social, kept current for you.
Read moreWe build and enrich a list of your ideal local customers, and reach them.
Read moreLocal SEO, Google Ads, reputation, and email that bring customers in.
Read moreAn assistant that answers, qualifies, and books, day and night.
Read moreA free, no-pressure conversation about your business and whether we are the right people to help you grow it.
In 15 to 20 minutes, we listen to your goals and point you toward the highest-leverage moves for your business.
Prefer to talk it through?
570-512-1165No pressure and no obligation. We will only use your details to prepare for the call.
