First-party data matters more
With fewer cookies and more privacy controls, your own forms, calls and CRM data are the most reliable signals.
Marketing analytics and reporting
Know exactly what your marketing produces.
Google Analytics 4, call and form tracking, and a plain monthly report that ties your marketing to calls, leads and customers, so every dollar has a reason.
- Analytics and Reporting
- Poconos, PA
- Since 2013
Marketing analytics that show what actually works.
Privacy changes and AI search mean you need first-party tracking and honest attribution.
Calls are leads too
For local businesses many customers call. Without call tracking, your best channel can look like it does nothing.
Reports should lead to decisions
A good report says what worked, what did not and what we will change next month.
Analytics and reporting services: tracking, dashboards and reports.
GA4 setup, call and form tracking, a live dashboard, monthly reports and return on spend.
GA4 setup and audit
Google Analytics 4 configured to track the actions that matter.
Call tracking
Calls tied to the channel and campaign that produced them.
Form and booking tracking
Every inquiry counted and attributed.
Live dashboard
Your key numbers in one place, any time.
Monthly report
Plain-language results and next steps, not a data dump.
Return on spend
Cost per lead and per customer by channel.
How we set up and run your marketing reporting.
We audit your tracking, fix and connect it, build your dashboard, then review it with you every month.
Every engagement is tailored, so the work is decided by your goals and your market rather than by a package.
Audit tracking
What you measure today and what is missing.
Fix and connect
GA4, call tracking, forms and CRM connected properly.
Build the view
A dashboard and report focused on your goals.
Review monthly
A conversation about the numbers and the next moves.
Reporting across national campaigns?
Multi-channel attribution at scale.
For e-commerce and national programs, we connect ad platforms, store or enrollment data and email into one view, so you can see revenue by channel and decide where the next dollar goes.
- Revenue and ROAS by channel
- E-commerce and enrollment tracking
- Multi-channel attribution
- Executive dashboards
Marketing analytics questions, answered.
What gets tracked, privacy rules and how to read the numbers. Anything else, call us: there is no pitch attached.
570-512-1165It is a good start, but most local businesses also need call tracking and CRM data to see the full picture.
Leads and customers by channel, what they cost, what changed and what we will do next.
Yes. Call tracking numbers show which page, ad or search brought each call.
No. We explain the numbers in plain language and focus on decisions.
Services we measure for you.
Reporting matters most where you spend the most: search, ads and everything in between.
Digital Marketing
The solution this service is part of, and how it fits with the rest.
Read moreSearch Engine Optimization
Rankings in Google, a strong spot in the local map pack, and being the name ChatGPT, Google's AI Overviews and Perplexity recommend.
Read morePay-Per-Click (PPC) Advertising
Google Search ads, Local Services Ads and Performance Max campaigns, built around the calls and customers you want and managed every week, not set and forgotten.
Read moreGet a free tracking review.
In 15 to 20 minutes we check whether your calls, forms and sales are being counted correctly, whether or not you hire us.
Book a free marketing review.
In 15 to 20 minutes, we listen to your goals and point you toward the highest-leverage moves for your business.
- Strategy assessment. A clear read on where you stand today.
- Local market analysis. How you compare in your area.
- A growth roadmap. The moves that matter most, in order.
Prefer to talk it through?
570-512-1165No pressure and no obligation. We will only use your details to prepare for the call.