Creative is the new targeting
Platforms find the audience from your ads. Clear, native-looking creative is what decides who sees and responds.
Social media advertising
Reach the right people in their feed.
Facebook, Instagram and LinkedIn campaigns that put your offer in front of the right local audience, with creative that stops the scroll and tracking that shows what it produced.
- Social Media Advertising
- Poconos, PA
- Since 2013
What makes Facebook and Instagram ads work.
Targeting is broader now. Creative and conversion tracking do most of the work.
Tracking feeds the algorithm
Server-side tracking of leads and sales helps Meta and LinkedIn find more people like your customers.
Retargeting closes the loop
Most people need several touches. Retargeting site visitors and engaged followers turns interest into inquiries.
Social media advertising services: Facebook, Instagram and beyond.
Audience strategy, ad creative, retargeting, lead forms and conversion tracking, run by our team.
Audience strategy
Local, interest and lookalike audiences built around your best customers.
Ad creative
Images, short video and copy made for each platform.
Retargeting
Campaigns that bring back people who visited or engaged.
Lead forms
Instant forms connected to your contacts so leads get a fast reply.
Conversion tracking
Pixel and server-side tracking set up properly.
Spend and results reporting
Cost per lead and what those leads became.
How we run your social media ad campaigns.
We define the offer, build the creative and tracking, test what works, then put more behind the winners.
Every engagement is tailored, so the work is decided by your goals and your market rather than by a package.
Define the offer
What you are promoting and who it is for.
Build creative and tracking
Ads, forms and tracking set up before launch.
Test and learn
Several angles tested, budget moved to what works.
Scale what pays
Proven ads get more budget; tired ones get refreshed.
Growing a national audience?
Social ads scale well beyond the region.
For e-commerce, courses and speakers, social ads drive sales, sign-ups and event registrations nationally. We build full-funnel campaigns from awareness to purchase, with catalog ads for stores and lead campaigns for programs.
- Catalog and dynamic product ads
- Webinar and event registration campaigns
- LinkedIn campaigns for B2B and speakers
- Full-funnel testing and scaling
Social media advertising questions, answered.
Which platforms, how much to spend and how results are measured. Anything else, call us: there is no pitch attached.
570-512-1165Usually both, run from one account, with creative made for each placement.
For B2B services, often yes. For most consumer services, Facebook and Instagram perform better per dollar.
Enough to test a few ads properly in your area. We recommend a starting budget based on your goal.
Real photos and short clips of your work perform best. We can work with what you have or help create more.
Services that pair with social media ads.
Paid reach works best with an active page behind it and search ads catching the people ready to buy.
Digital Marketing
The solution this service is part of, and how it fits with the rest.
Read moreSocial Media Management
Posts planned, written, designed and published on Facebook, Instagram, LinkedIn and Google, in your voice, with comments answered and results reported every month.
Read morePay-Per-Click (PPC) Advertising
Google Search ads, Local Services Ads and Performance Max campaigns, built around the calls and customers you want and managed every week, not set and forgotten.
Read moreGet a free social ads review.
In 15 to 20 minutes we look at your ads, or your plans for them, and show what to change first, whether or not you hire us.
Book a free marketing review.
In 15 to 20 minutes, we listen to your goals and point you toward the highest-leverage moves for your business.
- Strategy assessment. A clear read on where you stand today.
- Local market analysis. How you compare in your area.
- A growth roadmap. The moves that matter most, in order.
Prefer to talk it through?
570-512-1165No pressure and no obligation. We will only use your details to prepare for the call.